As a rising talent on a rookie-scale contract, Heat point guard Norris Cole is drawing a bevy of interested teams pursuing Miami management about a potential package to acquire him, league sources told RealGM.

For every call, the Heat have offered stiff rejections, sources said, and value Cole as one of their best young assets. Pat Riley traded for Cole in the 2011 NBA Draft and the 6-foot-2 guard swiftly emerged as a contributing reserve, boasting a consistent midrange jumper, defensive ferocity and a keen ability to run a team.

Cole has one season left on his rookie deal, and most personnel around the NBA view him as a starting-caliber point guard.