"He invoked the Immaculate Reception, which he said he remembers watching as a kid. He called the Steelers "the greatest organization in the NFL," and Todd Haley now occupies a unique place in the only organization to win six Super Bowls.

But Haley, a one-time Steelers ball boy who is now running the offense, offered much more than nostalgia Thursday at his introductory news conference.

"If you are sensitive," Haley said, "this is probably not the best place to be.""