Could there be a better time for the NBA to be looking to negotiate a TV deal? The league just enjoyed a fantastic playoff season, capped off be a marquee Finals matchup. Then its biggest sports star, LeBron James, captivated millions across the globe with his intriguing free agency run that led him to return home to the Cleveland Cavaliers after a four-year jaunt to Miami. Talk about must see TV next year: expect LeBron’s first dozen games or so to be covered like a presidential campaign. And in an era where everybody’s DVRing or binging on their favorite shows, live sports continue to soar in value. Thus, the NBA is going big, looking to double its TV rights fees from Turner and Disney, reports WSJ.That could mean $15 billion in rights fees assuming an eight-year deal starting in 2016. Right now that’s looking like money well spent (though lets hope LeBron never gets hurt or decides to play baseball for a while). Interestingly, Turner is seeking to televise several games of the NBA Finals–right now these games are only on Disney’s ABC. While that is the way sports is headed (the inaugural College Football Playoff will be on ESPN next January, for example), the NBA Finals, like the World Series and The Super Bowl, would stand to lose a level of ‘big dealness’ were they not on a national broadcast network.