It's called the The Milan Lucic.

At the Coolidge Corner Clubhouse on Harvard Street, the meaty signature sandwich at the suburban Boston sports bar is one of the favourite of the 23 named after New England sports legends — including Carlton Fisk, Larry Bird, Ray Bourque and Red Auerbach — because its ingredients remind local patrons of the burly Bruins winger. How can you resist fresh cut roast beef, horseradish sauce, cheddar cheese, lettuce and tomato on a bullie (white) roll?

When the East Vancouver native scored Saturday in Game 2 of the Stanley Cup final, a roar went through the standing room only, elbow-to-elbow crowd and The Milan Lucic became an even more popular order. When Alex Burrows ended the suspense just 11 seconds into overtime to give the Vancouver Canucks a 3-2 victory and a 2-0 lead in the NHL championship series, the roar tuned to stunned silence in a favourite watering hole favoured by hockey purists that opened in 1990, the last time the Bruins advance to the Stanley Cup final.

Yet, even in defeat, the game was the big winner Saturday.

The Bruins are not only back on the frontburner in this sports-rich city, they are front-page news again. The Red Sox evened move their scheduled night game at famed Fenway Park to the afternoon — they beat the Oakland A's 9-8 in 14 innings — to accommodate Game 2 and the growing legion of new Bruins backers. They now join the long suffering who pay homage to a painting on one wall of the Coolidge Corner Clubhouse that depicts Bobby Orr soaring through the air after scoring to clinch the 1970 Stanley Cup.

"It's their turn for a chance at a championship," bar patron Joe Moussa said of his 20-year allegiance to the Bruins. "Even if they don't win, the people love them because it has been a long time since they've been in the final. There have been some tough years and they're playing tougher, but [Patrice] Bergeron is just wading into the waters. I wish Ray Bourque was out there."

Ah, that's more like it. As much as they love their Bruins, they love a winner in this town. Call it tough love because when you share the spots landscape with the Patriots, Celtics and Red Sox, those are verity big shoes to fill and winning back the faithful hasn't been easy. Adam Dvorzak moved from Pittsburgh to Boston and admits it has taken time for hockey to regain a foothold.