Thousands of Miami Dolphins fans received an unexpected bonus along with their season-ticket renewal packets this week: An invitation to join a social club tailored to their specific tastes.

And the best part: It’s free (with any season-ticket purchase, of course).

Tickets to major events are seen more as a commodity every year, and so the Dolphins have spent the last six months exploring ways to make benefits of season-ticket membership unique and non-transferrable.

The result: a membership program with discounts and year-round events, based on each individual’s lifestyle. The self-explanatory names of the categories: Finatic, Family, Social and Business.

“The program we’ve created is designed to give them more benefits, events and discounts than they’ve ever experienced, and provide an even better value proposition, as it relates to being a member of the Dolphins,” said Jeremy Walls, the team’s chief revenue officer.

The program is the first big ticketing initiative rolled out by Tom Garfinkel, who was named the Dolphins’ CEO late last summer.