The Boston Bruins helped their city’s healing process after bombings at the Boston Marathon killed three people and injured well over 250 more. Their first game after the tragedy featured a stirring rendition of the National Anthem, “WE ARE BOSTON!” chants and a video montage themed to the slogan “Boston Strong.”
Well, one Toronto Maple Leafs fan felt all of this was fair game for Stanley Cup Playoffs smack talk, showing up to Game 3 of their series with Boston with this sign:

Well, the ribbon’s a bit much.
To the surprise of no one, the backlash on social media was immediate and vicious towards this fan. Even Toronto radio host Jeff Blair felt the sign was idiotic.