Johnny Manziel won a battle in his effort to trademark the nickname 'Johnny Football,' as the U.S. Patent and Trademark Office reportedly refused to register the same trademark with a College Station investment firm.

ESPN reported that the patent office sent a letter to Kenneth R. Reynolds Family Investments rejecting its argument that the phrase 'Johnny Football' did not refer to any particular individual.

"Registration is refused because the applied-for mark consists of or includes a name, portrait, or signature identifying a particular living individual whose written consent to register the mark is not of record," the office's attorney wrote -- in other words, that yes, "Johnny Football" does refer to a "particular living individual," and that that individual hasn't "consented" to giving the firm the trademark.