"There's this almost unanimous sentiment that no one cares about the NBA lockout.

It's a notion that would seem to have some legs when you compare the frantic reaction during an NFL lockout that never came close to threatening a single game (those "Back to Football" ads were particularly ridiculous given that the length of the offseason was exactly the same as any other year) to the overwhelming yawn heard when the NBA's commissioner said this weekend's negotiating sessions could put the entire season at risk."