After the Rays won their first game of the season on Matt Joyce's walk-off home run, there was the typical raucous Rays frat house celebration: music, dancing, shouting, human sacrifice. OK, no dancing.

Anyhow, Rays manager Joe Maddon was interested to see how one new Ray rolled with it. One of Maddon's coaches later reported on the activities of mellow, soft-spoken first baseman James Loney, whose goal often seems to be blending into a scene rather than making one.

“It was pretty typical,” Maddon said. “(James) sat there and watched. He eventually got up, picked up his phone and recorded it and continued to take his time before he finally got involved.”

Informed that he'd been under surveillance, James Loney smiled.

“Loney watching?”

In his world, attention is overrated. So, apparently, are home runs. And so is talking.

“That's definitely overrated,” Loney said with a laugh.

“Sometimes, the way I act can probably be misinterpreted, maybe not caring, aloof. But I care. I've played this game my whole life. I care so much about not giving anything away, not giving at-bats away, not giving anything in the field away, base running, defense, always try to make it tough on the other team.”

There were Loney watchers back when scouts saw one of the best pure hitters in the 2002 draft. There were Loney watchers in Los Angeles when he played for the Dodgers and where he never quite lived up to expectations. What happened to the .331 average and 15 homers in 2007, or the guy with three seasons of 88 RBIs or more?

There were fewer Loney watchers as he was traded to the Red Sox in the deal that sent Carl Crawford, Adrian Gonzalez and Josh Beckett to L.A. Loney wasn't a prize in the trade. His numbers were in steep decline, as 2012 was his worst season: .249 with just six homers and 41 RBIs.