When he started his run of seven consecutive NBA Finals in 2011, LeBron James would watch and read criticism of himself when he struggled.

After he scored just eight points in a Game 4 loss to the Dallas Mavericks that year, for example, James offered a public thank you to columnists who criticized him.

Those days for James are over, and he made that clear Saturday as his Cleveland Cavaliers try to recover from a poor Game 1 performance against the Golden State Warriors.

"I really don't hear the noise. I couldn't really care less. It really doesn't matter to me," James said.

"The narrative and people writing articles and things like that, I don't care. Those things doesn't bother me. So it's hard for me to even tell my teammates, hey, don't listen to it, because I don't even get involved in it.