"LeBron James came to Cleveland with an unmistakable mission this week, the beginning of a campaign to soften the fans and ownership on his desire to return to the Cavaliers in 2014. Free agency is forever on his mind, and James is determined to make his hometown want him as much he wants it again.

This was no accident, no misspeaking, nothing out of context. Before mentioning Thursday his openness to playing in Cleveland again, James months ago had an emissary or two carry that message to the Cavaliers' front office, league sources told Yahoo! Sports. His camp wanted the message delivered to owner Dan Gilbert, sources said, but so far, the response has been silence.

The Heat play the Cavaliers on Friday night in Cleveland, and yes, LeBron has manufactured the drama of his return again. James can't opt out of his contract until after the 2013-2014 season, but he understands that the Cavaliers would have to make a decision to hold back on its rebuild, preserve cap space, and wait on him all over again. He has to convince Gilbert to make the leap of faith, and that includes first working over the fans.

Of his return, James said: "I think it would be great. It would be fun to play in front of these fans again. I had a lot fun times in my seven years here. … I'm here as a Miami Heat player, and I'm happy where I am now, but I don't rule that out in no sense.

"And if I decide to come back, hopefully the fans will accept me."

And then, Friday morning, James tried to play the other side: "The fans of Miami shouldn't be worried about anything at this point."

At this point. Make no mistake: James will need to make this easy for Gilbert, make it a public mandate. It promises to be a delicate dance for Gilbert. After all that, how do you welcome him back. And, well, how do you tell that talent, that kind of winning and profit, no?

"He has started to lay the groundwork, and he's waiting to see what Dan Gilbert's reaction to it is," one league source with direct knowledge told Yahoo! Sports.

Here we go again, yes. Sam Amico of Fox Sports Ohio reported a month ago that James had expressed unhappiness in Miami, and that a return was on his mind. Different dynamics are working here too. James loves to be in perpetual recruitment, always wanting to be wanted. LeBron is the MVP of the NBA this season, and yet, he isn't the story. And he likes to be the story. In the middle of Linsanity, James made a bid for some bold headlines – and that worked. It always works for him."