"It is hard to ride quietly into the sunset when a cavalry of CEOs and television executives are in hot pursuit.

We knew Kurt Warner's popularity would endure, post-retirement, but the degree of interest in the former quarterback 2 1/2 years removed from his Super Bowl appearance with the Cardinals is mind-boggling.

His appearance as an analyst for tonight's ArenaBowl is one of several assignments attached to the exclusive multiyear deal he just signed with NFL Network.

In December, he signed a multiyear contract to represent Nutrilite's product line of vitamin, mineral and dietary supplements.

He is about to close a deal to host a "feel good" reality show, said Julie Magrane, his marketing agent from Priority Sports and Entertainment.

He is in discussions with several top Hollywood writers who are interested in bringing to the big screen his journey from grocery store stock boy to Super Bowl MVP.

He remains a popular request on the national speaking circuit.

"We've had to turn a lot of things away because of his schedule," Magrane said.

Warner's journey is a textbook example for athletes who hope to have marketing relevance after their playing days. It starts with a great story - a Super Bowl MVP having had to prove his worth in the Arena Football League - but that is only one piece of the puzzle."