The days when the star-loaded Sacramento Kings were perennial playoff contenders might be a memory, but a talented guard can still land an endorsement deal.

Kings guard Tyreke Evans, master of the crossover dribble and bull-rush drive to the hoop, is starring in his first nationwide television commercial for VBlast, a new vitamin- enhanced water line.

The 30-second spot – which can be viewed on YouTube – is premiering in the key New York market and will eventually be rolled out nationally.