The Sacramento Kings, adrift for years and nearly lured away from the city, effectively reopened for business Friday.

As the Maloof family confirmed it had agreed to sell the struggling franchise to a group led by Silicon Valley tech executive Vivek Ranadive, the transition to new ownership got under way with a flourish.

Team employees geared up to begin taking deposits for season tickets on Tuesday, and put out a help-wanted notice for sales reps. Ranadive plans to be in Sacramento next week to promote ticket sales, and he said the NBA will send out a temporary SWAT team of marketing executives to help.

While the purchase won't close for two more weeks, Ranadive said his investor group was already scrambling to make up for lost time. Other teams have already launched season ticket drives.

"The (player) draft is coming up, we haven't sold any tickets, the arena needs to be repaired," he told The Bee. "We'll just have to move on multiple fronts simultaneously."

Though specific plans have to be worked out, he said his group will make improvements to aging Sleep Train Arena, the league's smallest facility, which is scheduled to be replaced in 2016.

There were other signs of a new era Friday. A few Kings employees mingled with fans at a boistrous City Hall press conference, which was filmed by a videographer from Maloof Sports & Entertainment. A photo of Mayor Kevin Johnson - once a Maloof nemesis - was posted on the team's website.

Johnson regaled a cheering crowd at City Hall with visions of a franchise returned to its early-2000s glory days, and a central city transformed by a proposed new arena and adjacent development. He promised that the Kings' future in Sacramento was secure after years of uncertainty that nearly landed the team in Anaheim and, more recently, Seattle.

"We've been holding our breaths for one year, two years, three - we can finally breathe," Johnson said.

He also announced a Kings rally for Wednesday afternoon at Cesar Chavez Plaza, featuring the homegrown rock band Cake.