The Kansas Jayhawks and longtime head coach Bill Self aren’t going to pay recruits to play in Lawrence. They are, however, taking the next step to polish up recruiting tactics.

Matching pace with other top-tier programs, Kansas disclosed plans for a $17.5 million, privately funded apartment complex, a response to Kentucky’s lavish “Wildcat Coal Lounge,” which was stationed the residence hall for the Wildcats basketball program. The best part about Kansas’ tactic? It’s completely legal.

“Not only can we sell it,” Self recently told the Kansas City Star. “But people can’t use it against us.”

Paying recruits is a sore subject given the escapade around college basketball before the season started. However, what Kansas is doing with its money is smart, at least to Western Kentucky professor of economics, Brian Goff.