So why is Cowboys owner Jerry Jones targeting Commissioner Roger Goodell? On the surface, it’s supposedly about the contract, and only about the contract.

But the it’s-just-business approach has a very real personal element to it. According to Clarence E. Hill, Jr. of the Fort Worth Star-Telegram, Jones believes that Goodell lied about the question of whether running back Ezekiel Elliott would be suspended. Specifically, Jones believes Goodell said Elliott would not be suspended.

Per Hill, Jones views the situation as an “unforgivable breach of trust.”