"He has use of the CEO's tricked-out Jeep, an expense-paid condo and a glass-enclosed office overlooking the city's inner harbor – complete with a name plate that announces his official position: "Curator of Cool."
Interns aren't supposed to get these kind of perks, but then most interns aren't Brandon Jennings, Milwaukee Bucks guard and endorser for Under Armour. Not only is he using the NBA lockout to work out at the athletic apparel company's headquarters this summer, he's also working in Under Armour's footwear department.
"Right now we're in lockout, so in Milwaukee we can't use any of the facilities or talk to any of the NBA coaches," Jennings said. "I felt like this is just a great opportunity and place for me where I can just focus and get better."
Under Armour was largely known for its football gear until it broke into basketball in 2008 when the company signed Jennings after he went straight from high school to a professional team in Italy. Kris Stone, Under Armour's director of pro basketball sports marketing, brought Jennings and several members of the Bucks staff to Baltimore this past season for dinner and a tour of the company's offices. Jennings noticed the building contained a basketball court, and asked if it was possible to work out there during the offseason.
Under Armour executives granted Jennings use of the facility and offered him an internship. Beginning last month, the 21-year-old Jennings has reported to the office for meetings with the company's basketball and jogging shoe developers. One of his ideas – styled after the bumper of a Bugatti luxury car – is already being implemented for a jogging shoe.
"We are kind of using him in an unorthodox way," said Dave Dombrow, Under Armour's creative director for footwear. "It's beneficial for both of us, hopefully. Forget about him being an NBA player for a second. He's a kid that's 21 that has a stylish point of view. We want to take that stylish point of view and put it on product. It's an unfiltered feedback. He's not shy."
To make Jennings feel at home in Baltimore, Under Armour rented him a condo, and Kevin Plank, the company's CEO and founder, gave him the use of his Jeep. The company headquarters also have a 10,000-square-foot workout facility where Jennings spends time with trainer Nate Costa. Former Chicago Bulls guard Jay Williams has also been hired to come down from New York City during the week to put Jennings through basketball workouts."