Jason Collins is the biggest story in the NBA — and at the moment he also has the hottest-selling jersey.

Collins’ No. 98 jersey rocketed to No. 1 in sales on the league’s official website on its first day available for purchase, NBA senior vice president Vicky Picca said Tuesday.

“Jason Collins’ return to the league represents a historic moment, and fans continue to show their support by (buying) Jason’s jersey,” Picca said, according to CNN.

The Brooklyn Nets signed the 7-foot veteran to a 10-day contract on Sunday. He made his season debut later that night in Los Angeles against the Lakers, making him the first openly gay active player in the four major American professional leagues.