Jake Bentley needed to make an important announcement. It was late March, and he'd reached a decision that college football fans across the country were eagerly anticipating. Bentley had previously identified Alabama, LSU, Miami, South Carolina and Stanford as his top schools, but only one of them would land a verbal commitment from the elite quarterback prospect.

On March 24, Bentley made the call, declaring he would attend South Carolina. A couple of weeks later, he released more news: He would be joining the Gamecocks this summer, in a reclassification from the class of 2017 to 2016.

The implications of Bentley's announcements remain to be seen, but the manner in which they were made public was the epitome of simplicity. There was no elaborate video, no news outlet reporting them on its airwaves. All Bentley needed was his Twitter account, two words, a couple of emojis and a hashtag, because in both cases he attached images bearing blocks of text—both of them set against a light gray background.

The images probably struck a chord with anyone who keeps tabs on recruiting: screen shots of the Apple Notes app.