"This isn't the first time Bob Bratkowski has undertaken the task of turning around one of the NFL's worst offenses.

In 2001, the Cincinnati Bengals hired him after ranking 29th in yards per game. Like the Jaguars of 2011, the 2000 Bengals were worst in the league in passing yards per game.

"It starts by getting your players to buy into what you're going to do," Bratkowski said. "And then there are certain things and beliefs that I have about physical play, learning what it means to finish a play and then it goes with the philosophy."

Bratkowski drove from the Florida Panhandle, where he spends time in the offseason, to Jacksonville on Friday to sign on as the Jaguars offensive coordinator. He'll work under his longtime friend, Jaguars head coach Mike Mularkey, again, just like the two did last year when Mularkey was the Falcons offensive coordinator and brought on Bratkowski as the quarterbacks coach.

Ever since they met in Pittsburgh 13 years ago, Bratkowski and Mularkey always talked about working together. Now they'll team up to try to upgrade the play of rookie quarterback Blaine Gabbert and the league's least productive passing game.

"We will run the ball and we will be physical, but we're also going to open it up and spread it out so that we can spread the field, get the ball pushed down the field and try to generate some big plays," Bratkowski said. "But it really starts with those players buying into it.""