"If American culture has a heaven, then this must be that place times seven.

The streets of Indiana's surprisingly sleek capital are decked out in Super Bowl bunting. The logos of the New England Patriots and New York Giants light up the sides of skyscrapers. And inside monstrous new Lucas Oil Stadium, more than 1,500 accredited journalists — some actually working — descended on players and coaches Tuesday as part of Media Day, which is now such a big deal it not only merits capital letters but also a corporate sponsor. (Clue: It's a certain energy drink looking to expand its brand beyond providing September baths to John Harbaugh.)

This was a ton of fun, too, even for the fans allowed inside for the first time. They paid $50 a pop and, judging by the name-shouting and laughter, didn't mind a bit. Anything to be part of the event."