As part of the ad campaign for Jordan Brand's new CP3 VI shoe I've been asked to write a series of posts on Chris Paul. This is an assignment I am happy to do.

The role of leading a basketball team invariably falls to the point guard. The point guard handles the ball, orchestrates the offense, directs his teammates, controls the tempo, so it's logical and beneficial that he be the team leader. This goes against conventional wisdom in the rest of society where the leadership role tends to go to the taller individuals. Think about -- in what other endeavor do we as a society self-organize by putting the smallest guy in charge?

An NBA point guard therefore finds himself in the seemingly difficult position of telling much bigger humans what to do. Chris Paul is barely six feet tall, but has to direct players like DeAndre Jordan, almost a foot taller and weighing at least 75 pounds more. Paul might need a step ladder to get in Jordan's face, but he's more than up to the task.

Paul relishes the leadership role. Any team he is on is undeniably his team. The Clippers are in an interesting position of having two players who can be considered the face of the franchise. Blake Griffin has been a Clipper longer, he's more exciting, he's more marketable. The Clippers continue to include Griffin and Paul equally in all of their promotional materials, and it is Griffin whose name is called last in pregame introductions. But make no mistake about who the leader of the team is. For one thing Griffin does not have an overly demonstrative personality, so it's not in his nature to be the vocal, visible leader. But it wouldn't much matter if he did; Paul is the team leader, and it wouldn't really work any other way.