For the first time, the Hawks will wear an advertising patch on their uniforms, beginning with the 2017-18 season.
The Hawks and Atlanta-based digital health company Sharecare have reached agreement on a five-year deal that will put the Sharecare logo on the front left shoulder of the players’ game jerseys, team and company executives told The Atlanta Journal-Constitution and Channel 2 Action News in exclusive interviews.
NBA owners voted in April 2016 to allow teams to sell jersey advertising patches starting in 2017-18. The Hawks are the 13th NBA team to reach an agreement to do so, with companies reportedly paying $2.5 million to $10 million per year.
Sharecare chairman and CEO Jeff Arnold wouldn’t disclose what his company will pay the Hawks, but he said it’s “in the range” of the other reported deals.
Hawks land jersey sponsorship deal with Sharecare
Atlanta Journal-Constitution | Aug 17