For the first time, the Hawks will wear an advertising patch on their uniforms, beginning with the 2017-18 season.

The Hawks and Atlanta-based digital health company Sharecare have reached agreement on a five-year deal that will put the Sharecare logo on the front left shoulder of the players’ game jerseys, team and company executives told The Atlanta Journal-Constitution and Channel 2 Action News in exclusive interviews.

NBA owners voted in April 2016 to allow teams to sell jersey advertising patches starting in 2017-18. The Hawks are the 13th NBA team to reach an agreement to do so, with companies reportedly paying $2.5 million to $10 million per year.

Sharecare chairman and CEO Jeff Arnold wouldn’t disclose what his company will pay the Hawks, but he said it’s “in the range” of the other reported deals.