Atlanta Hawks executives are chirping about the new food debuting this season at their arena: Crickets.

Looking to create buzz, executive sous chef Blake Stembridge struck a deal with edible cricket brand Aketta to give fans protein in a new form.

"We did an internal taste test and people really loved them," said Robert DiCicco, vice president of hospitality and strategy at Philips Arena. "As part of transforming our concessions experience, we want to give people the chance to try something here that they normally wouldn't consider."

Fans of the Hawks, who play their home opener on Friday night versus the Denver Nuggets, can get their crickets in two forms.