ANDREW LADD has compiled an impressive collection of hockey hardware over the last seven years -- it would certainly be the envy of many who have made the game a career -- but he wants to add one more piece in the next month.

An IIHF World Hockey Championship gold medal.

The Winnipeg Jets captain, already a two-time Stanley Cup champ with Carolina and Chicago who also won world junior gold for Canada in 2005, heads to Zurich, Switzerland on Thursday as part of a Team Canada squad hell-bent on erasing last spring's fifth-place finish and re-establishing this country's place among the sport's elite. Canada is currently ranked fourth in the world by the IIHF (behind Russia, Finland and Sweden) and how it fares in this tournament will impact the rankings heading into the 2014 Winter Olympics in Sochi, Russia.

"That's a big thing, but going there you put a lot of pressure on yourself to win either way," said Ladd after a brief workout at MTS Iceplex on Wednesday. "It's a long commitment. It's a month, so you don't want to put in that commitment and come away empty. Last year when we lost in the quarters it sucked and it left a bitter taste in your mouth.

"The expectation for Canada every year is to win gold."