After Bengals running back Jeremy Hill scored a touchdown in the first half of Sunday’s game against the Steelers, he pulled out a black-and-gold Terrible Towel and pretended to rip it up.

That touchdown gave the Bengals a 17-3 lead in a game they were dominating, but things turned sharply from there. The Steelers would score 21 points and pull out a 24-20 win. The Bengals had gained 162 yards to that point, but had only 60 the rest of the way.

Steelers guard Ramon Foster said after the game that the turnaround should have sent a message to Hill.

“Anybody that’s grabbed it has had something unfortunate happen,” Foster said, via ESPN.com. “I hate to say the towel is cursed when you disrespect it, but you can’t do that. That’s too early in the game to be doing that type of stuff. He’s a pro. I’m sure his coaches would take to him.”