"It's been almost a week since Super Bowl XLVI and the wounds are still raw, an entire region has replayed and reviewed the events of the loss to the New York Giants over and over like a doleful Adele song. But it's time to put the DVR remote down and move on because there is no time to sob over lost Super Bowls.

The draft is still a couple of months away, but the Patriots are very much on the clock. Tick, tick, tick goes the career of Tom Brady. The incredulous kid quarterback who hoisted his first Lombardi Trophy 10 years ago is going to turn 35 in August. Plus, there has been speculation about coach Bill Belichick hanging up his hoodie.

It was notable that after last Sunday's letdown at Lucas Oil Stadium, Brady mentioned four times in his post-game press conference variations of "Hopefully, we'll get back to another Super Bowl."

There should be a sense of urgency about making sure Brady gets another shot. Like any successful organization, the Patriots have taken the long-term view and remained consistent to their values. But it's time to go all in, borrowing a phrase from the Giants. We've reached the point where maximizing Brady's remaining prime years trumps any business model, value system or organizational ethos."