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Endorsement outlook good for Tedy Bruschi

"Tedy Bruschi's retirement yesterday won't jeopardize his endorsement deals.

The linebacker is set to become a spokesman for Spaulding Rehabilitation Hospital.

"We have been involved with Tedy since before his stroke and we intend to go forward despite his retirement," said Timothy Sullivan, a Spaulding spokesman.

Robert Sheridan, president and CEO of Savings Bank Life Insurance Co., said his company is in the second year of a deal with Bruschi, with an option for an additional year.

"I can't speak for Tedy, but we would like our deal to continue," he said. "He has humanized the need for life insurance.""


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