"The last time People for Ethical Treatment of Animals (PETA) had something to do with the Falcons, planes were flying over head and protesters were outside of the gates.

But this latest ad with Falcons tight end Tony Gonzalez and his wife, October, in which they were photographed in a way that made them appear to be nude, is in support of the organization's anti-fur campaign.

The irony was not lost on Falcons wide receiver Roddy White, who was with the team during the Michael Vick federal dogfighting case that attracted a heavy protest from PETA.

"We've got some good stuff around here," White said. "Not all of this negative stuff, flying helicopters all around the field. Get out of here with that. This ain't no circus."

Gonzalez said the ad campaign was agreed to before he became a Falcon and photographs were taken during the offseason.

"It looks good," Gonzalez said. "It's something that me and my wife, we talked about it. It's something that we feel very strongly about. It's a great cause, especially when you educate yourself and find out what's happening out there in that world."

Gonzalez considered the issue before agreeing to do it.

"It's something that I've never done before," Gonzalez said. "I'm usually not a very political person. I'm not deeply political like that."

Before jumping into the fight over the merits of fur, Gonzalez had to be educated on the issues.

"They have it online," Gonzalez said. "The pictures that I saw were pretty gruesome. If it's done the right way, then maybe. But if it's done the way that I saw, it's definitely inhumane.""