Stephen Curry becomes a video star today.

A former Davidson All-American, he is working with two of his former teammates, Dan Nelms and Steve Rossiter, in launching a website ( designed to raise awareness of the many social networking sites available online.

Curry will be featured in two videos shot this year in San Francisco with the intention of drawing more people - and their videos - to the site.

"The idea is there are all these different social opportunities out there that people aren't aware of," said Nelms, president of Amzini Enterprises LLC.