Chicago Cubs vice president of marketing and sales Wally Hayward told he has resigned and will start a new venture with the Ricketts family, creating a marketing partnership called W Partners.

The firm's first client will be the Cubs.

"Our first job will be to work with the Cubs on the restoration of Wrigley Field, the boutique hotel partnership across the street with Starwood, and the plaza development and (new) spring training (facility)," Hayward said.

Hayward will work out of the team offices until the new company finds suitable office space. Two other Cubs employees will join Hayward in the new venture. Samantha Coghill, who was Hayward's top marketing associate, will join W Partners as vice president and Megan Cornish will become partnership liaison.

Hayward said that Colin Faulkner, who is the vice president of ticket sales, and senior marketing director Alison Miller will combine to assume his duties with the Cubs for now.