There is an @BillBelichick on Twitter. He's a Patriots fan who lives in Minnesota, according to his bio page, and he is most certainly not the hoodie-wearing coach.

No, the real Belichick isn't on Twitter. Or MySpace, which he calls "MyFace." Or Facebook, which he calls "Yearbook."

He wasn't aware that his new social-media maven Chad Ochocinco has tweeted only 10 times since joining the Patriots, a paltry number for someone who has nearly 2.5 million followers and nearly 30,000 Tweets.

"I'd probably be the last to know," Belichick said. "That's not something I follow."

No need.

In the whirlwind romance that saw the ex-Bengals receiver land in New England, Belichick didn't have to tell the entertaining receiver to cool it with his public persona. He didn't have to tell him to stop riding bulls, racing cars, or doing out-of-this-world end zone celebrations.

"We had our talk and without (Belichick) even having to saying anything .?.?. there is no need for some of the stuff I did before," said Ochocinco, after his first full-pads practice with the Patriots. "It has been a part of my game to always be me, but there is a certain way the Patriots do it and it's easy for me. I've always been a chameleon. I am going to blend in and do it the Patriot way."

After saying he wanted to "ride the wave" and limit public appearances, he Tweeted simply, "Ochocinco. 2.0." As in, a new model.

But has the world seen the last of the player who hosted a reality television show, changed his name to his number, runs OCNN Network and calls himself by his own nickname, "Pepe?" For the most part, yes. Totally? Well, he did ask the media for a group hug.

"I will always be me," he said.

But the Ochocinco that the world knows also enjoyed just two winning seasons in 10 years in Cincinnati. He endured an unimaginative offense, a cheap organization and a quarterback in Carson Palmer who rarely had time to drop back and survey the field.

He was bored, frustrated and lusting for wins. And now?