"Hard to imagine things are getting better in a season when the Timberwolves have matched the long-gone days of Tellis Frank and Gundars Vetra by tying a franchise record with 16 consecutive losses and by becoming only the seventh team in NBA history to lose 15 consecutive games twice in the same season.

Yet that's what the team will propose today when it launches a campaign with voting media members to promote third-year guard Corey Brewer for the league's Most Improved Player award.

In 2004, the Wolves produced a successful promotional "KG4MVP" on a Minnesota state ("Land of 10,000 Rebounds," of course) license plate.

Two years ago, it was an Al Jefferson coin bank for an "Al Fits the Bill" campaign for Most Improved Player.

Last season, the team sent fancy Global Positioning Satellite units to league coaches so they could follow Jefferson's road to Phoenix for an All-Star Game trip he never made.

To the media, it sent a bottle of window cleaner to plug Kevin Love for Rookie of the Year.

He's a glass cleaner, get it?

So what's it going to be this year?

Since the media votes exclusively on Most Improved Player, you can be sure it won't be an expensive gadget like a GPS or the iPod the Trail Blazers sent to coaches a few years ago to push Brandon Roy for All-Star status.

(Not that media members can accept such things, anyway.)

So how 'bout a can of Lemon Pledge this time, for a more polished Corey Brewer?

He's certainly deserving of consideration, but a long shot simply because he's on a team that has won 14 games.

The same guy who couldn't shoot straight in his first one-plus pro seasons suddenly has become a dependable spot-up shooter and three-point threat who this season made a three in 33 consecutive games, eclipsing the old mark by 12 games.

From potential first-round draft bust, he has transformed himself into a promising piece around whom the Wolves can build."