Prior to the start of Thursday’s nationally-televised game against the Chicago Bulls, the people in the hallways of the United Center were still talking about Doug Collins’ 11-minute postgame press conference following the Sixers’ 14-point loss to the Magic on Tuesday night (see story).

Two days later, Collins was shocked that his words had taken so many aback.

“I guess I was trending. I was viral and trending,” Collins joked. “What is all this stuff? It was interesting. I went back and I didn’t think I was hard. I thought I was talking about what I expected and as a coach that is what you do. There was nobody called out.

“I have never been a guy that if you lost a game but competed to your best, I was never disappointed. I have always been disappointed if we didn’t do everything we are capable of to win.

“I was trying to get the spin on this. How was it spun that I was so hard. I don’t think I did that at all. I think the players know that. We are a big honesty group and I think our guys know when you put a Sixers uniform on what is expected, but I was shocked. My phone was blowing up on me. I didn’t realize I had been so tough.”

At the morning shootaround, Collins’ players said they were aware of the head coach’s rant. They seemed indifferent that Collins took such a public platform to discuss the team’s ineptitude against the Magic.

“You don't want to put too much into it,” Spencer Hawes said. “Some of that is Doug being Doug, but he had some points, some good points, and we have to respond. I think after a game like that everyone wants to come out with a greater sense of urgency. That's just human nature. We know that is just not acceptable, especially at this point to put up an effort like that and really there are no excuses going forward. We just have to play better.”