Before the rally began, James Blair was already reaching for the hand warmers.

Blair was part of the 15-person group that stood outside Quicken Loans Arena in the cold for two hours before Wednesday's game between the Miami Heat and Cleveland Cavaliers. The purpose was to alert as many people as possible of their cause.

They want their superstar back.

The temperature was 28 degrees, but there was Blair wearing a long-sleeve sweater and no gloves. His accomplices ditched winter coats, so everyone could see their neon green T-shirts that read, "Come Home LeBron."

Three years after "The Decision," the tune has changed. Fans here once burned their James jerseys. Now, the fire is used to fuel an attempt to sway him back to his former team if he opts to become a free agent next summer. James gave the fans more reason to want him back after scoring 28 points in the Heat's 95-84 victory, their eighth straight.

"We're not trying to beg him to come back," Blair said. "We're just showing that if he does choose to, we'll respect his decision whatever he chooses, but there are fans here that would accept him back if he wanted to come back."

Blair, a 22-year-old student at Kent State, is the part of the reason for the recent movement. He was the fan who rushed the court last March with a "We Miss You LeBron" shirt in hand. It led to an arrest and lifetime ban from the arena, but the moment spawned the campaign.

Upon seeing it on television, Josh Raggi, a 24-year-old longtime Cavs fan, hatched the idea. The group's first action came Wednesday when they braved the frigid weather to hand out the 2,500 shirts, seen sprinkled throughout the arena.

With the help of a strong social media push, their plight drew lots of attention the past few days. The same fans who criticized James for leaving were willing to forgive now that he has won consecutive titles in Miami as the game's best player.

"The way he left made a lot of people mad," Raggi said. "But the select few that displayed it on TV were not the majority. A lot of people have let time heal. They understand that he did it as a business decision and it's worked out for him so far."

After a bad breakup, all the Cavs fans want is another chance. James was flattered by the gesture but preferred to keep focus on the Heat. He spoke for an uncharacteristic 10 minutes before the game, answering mostly questions from the Cleveland media.

"It's not for me to really comment on or really get too caught up in it," James said. "Like I said, it's humbling. It's flattering to know that you have fans everywhere. I'm grateful for that."

The mood inside the arena was different from previous trips. When James appeared on the big screen during pregame, he was greeted with a mix of boos and cheers. How things had changed since he made his first return to Cleveland in 2010.

"I haven't done the whole Family Feud thing, where you ask 100 people a survey on the street, `Do you still like LeBron or not," James said. "I haven't done that. I don't know. For me, as a basketball player and as a man, I've grown over the years. I can just do one thing and that's continue to represent my family and do the things that I love to do every day and that's play the game of basketball at a high level."