Baggies manager Tony Pulis is keen to bolster his attacking options before next season, with Phillips’s growing reputation as an out-and-out winger making him a prime target.

The 24-year-old was one of QPR’s few shining lights in a dismal Premier League season, as the west London club were relegated after a solitary campaign back in the top flight.

While Hoops boss Chris Ramsey is resigned to losing top scorer Charlie Austin, he remains intent on keeping Phillips at Loftus Road in their bid to make an immediate return to the Premier League.

Reports in various British press outlets, including The Telegraph and The Daily Mail, suggest a £10milion offer could convince QPR to sell, with negotiations between the two clubs set to continue this week.