Jim Brown is back in business with the team he helped lead to Cleveland's last major sports championship.

The Browns will formally announce the Pro Football Hall of Famer's new role with the franchise at a Wednesday morning news conference at FirstEnergy Stadium. Team owner Jimmy Haslam, who said in March that the 77-year-old Brown would re-join the franchise in some capacity, will attend the news conference.

Brown and Haslam have been speaking about his reunion since at least September. The franchise's greatest player and a member of the 1964 NFL Championship team had been estranged from the club during the Mike Holmgren era. The former team president had removed Brown as adviser to Randy Lerner in 2010.

But after the change of ownership it was clear Brown wanted a reconciliation.

"I would love to have a role with the Browns," Brown said at a team alumni golf outing in September. "I think that's what every ex-player would like to do most of all, to be a contributor to the success of an organization. I'm stuck with being No. 32 of the Cleveland Browns, and I can't do anything about it. I don't want to do anything about it.

"We are married because of that history, and if I can be a part of the development of a new winning attitude and help get some victories, man, that would be fantastic. Imagine us having a championship team here again."