In contract and title, the Broncos have extended their relationship with John Elway.

The most famous employee in team history, Elway has received a three-year contract extension from the Broncos while also tacking on the title, "general manager" to his current position of executive vice president of football operations, according to an NFL source.

Until the new deal, Elway was entering the final year on the original contract he signed with the Broncos and owner Pat Bowlen in January, 2011.

Technically, the Broncos and president Joe Ellis ripped up the final year of Elway's old contract and gave him a four-year deal that runs through 2017. Plus this new title: executive vice president of football operations/general manager.

Make no mistake, Elway is in it for the long term.

"General manager" is a term commonly given to those with final-say authority on building the rosters of sports teams. Which is what Elway has done. And continues to do.

At the Broncos' Dove Valley headquarters this week, there are sounds of jackhammers and bulldozers as a new fieldhouse is being built and the team's existing office building is undergoing major reconstruction.

More quietly in his upstairs office, Elway has been working 10 to 12 hours a day this week. His Broncos just reached the Super Bowl, only to get whipped 43-8 by the Seattle Seahawks on Feb. 2 in New Jersey.