Baltimore Ravens owner Steve Bisciotti believes there’s a relatively simple solution to solve the ratings woes suffered by the NFL this past season: Reduce the “absurd” amount of commercials and breaks in the action.

“It doesn’t take a genius to figure out that nobody wants to see two minutes of commercials, come back, kick the ball and then go to a minute-and-a-half of commercials,” Bisciotti said recently, via the Ravens’ official site. “I’ve thought that was absurd since I was 20 years old.”

It’s not quite as simple to implement as set forward, though. Bisciotti rightfully acknowledges that reducing the amount of commercials during NFL games would likely reduce league revenues. But there are other options available, such as figuring out new and innovative ways to incorporate advertising into games without the all-too-frequent commercial breaks.

Bisciotti does make the interesting point that it would be the players who would likely suffer from lower league revenue — by way of a reduced salary cap — not the owners.