Buffalo Bills owner Kim Pegula said Friday that she attempts to seek a compromise between players looking to use the NFL as a platform for social change and the potentially adverse impact activism might have on business that she believes players might not realize.

Speaking on a panel at the MIT Sloan Sports Analytics Conference in Boston, Pegula was asked whether social activism by players is good for the business of sports.

"My own experience, I think a lot of it is just communication," she said. "I know that's easy to say. But I know that several of our players, when I actually talked to them and actually gave them a different perspective -- just like they were trying to give us a different perspective -- on the impact of the business and what the impact is of what they do socially, off the game, at home and then how that affects the business side. They didn't grow up in the sports business world. They came in on the players' side.

"So a lot of [Bills players] just didn't understand or know the impact that it had on the business, the organization and the community - good or bad. So I do think there's definitely an impact. I wouldn't shy away from it at all. I think there is a common ground. I think a lot of it is more about communicating and learning from each other on both sides and coming to some type of a compromise at some point. Sometimes you won't be able to come to a compromise. But something usually gets done when that happens."