The Big Man has put his money where his heart is. Bob Castellini believes Cincinnati can be a pocket-sized St. Louis, with consistently good baseball being rewarded with consistently good crowds. Whether that's true or not is anybody's guess. We're about to find out.

With the second mega-signing in a week, Castellini's work is about done. There is no other critical Reds player whose age and accomplishments require long-term, megabucks attention. "I don't anticipate to have (any more) huge contracts'' was Castellini's way of putting that Tuesday.

Brandon Phillips was the last player to take up residence in The Big Man's vault. Phillips had been dismayed at times in the last year or two, as he watched teammate after teammate cash in. He's an emotional guy who needs to feel needed. In pro sports – in almost any career, actually – money soothes lots of need issues.