The Bengals’ home playoff game Sunday could be a $14 million post-Christmas boon for the region, counting ticket prices, bar business, restaurant tabs, various taxes and incidental spending.

That’s a rough estimate from Jeffry Rexhausen, senior research associate at the University of Cincinnati Economics Center, who has studied playoff game impacts from the past.

And then there are the benefits that can’t be measured in dollars and cents: the exposure the city will get from out-of-town visitors and national TV viewers who will see shots of a vibrant Downtown, Over-the-Rhine and landmarks around the region.

“It’s one of those opportunities that not every city gets,” said Julie Calvert, a vice president with the Cincinnati USA Convention & Visitors Bureau.

Sunday will be the first time the Bengals have hosted a playoff game since Jan. 9, 2010. But the moment would be even financially sweeter, some say, if the Bengals were playing the hated Pittsburgh Steelers instead of the San Diego Chargers, whose West Coast fans will be making a lot fewer trips.