That was a nice little carnival act the Red Sox staged a couple of weeks back, bringing out David Ortiz and announcing a two-year contract extension that we all know is as much about marketing as it is about actual baseball.

Two years, $26 million plus incentives.

Wow.

Maybe the Red Sox will get the two full seasons out of Ortiz. Maybe not. Either way, they pretty much have their beloved, and highly marketable, Big Papi locked up forever. Forget the two years. Ortiz will go directly from playing the field to playing the crowd, following in the footsteps of Luis Tiant, the late, great Johnny Pesky and other Red Sox sunsetters who remained with the mothership as ambassadors of good cheer.

And the more I think about it, the more I find myself saying: What's wrong with that?

Look, I get it: Ortiz played only 90 games last season because of an Achilles injury, and when the new deal runs out he'll be closing in on his 39th birthday. Teams no longer pay big bucks to designated hitters to begin with, to say nothing of opening the cash drawer for an aging slugger who is coming off a season-ending injury.