Pirates owner Bob Nutting has been under fire from some fans since the team traded outfielder Andrew McCutchen to the San Francisco Giants last month. Now his family’s core business is taking a hit, too.

Weirton Medical Center, based in West Virginia, announced Thursday that it is pulling advertising from three publications owned by Ogden Newspapers over “the failure of the Pirates to craft a deal to keep Andrew McCutchen a Pirate.” Nutting is Ogden’s CEO.

“We are doing this not to hurt our friends and colleagues working at these newspapers, but to send a message to the Nutting family that we believe in community,” the company said in a news release. “We hope this gesture reminds you of the importance of community. Legions of Pirates fans may not own the ball club, but we certainly feel a sense of ownership too.”