"Greg Jennings was doing a promotional presentation at Miller Park in Milwaukee when two women marched right up to him and asked him for his phone number.

They were members of the National Alliance on Mental Illness. They wanted his support, but Jennings had never heard of the organization.

Now, Jennings has this thing, for as long as we have ever known him, and well before that. He really struggles with the word no.

Surrounded by little kids tugging at him for an autograph, organizers leaning on him to move to the next spot and chants of "Greg! Greg! Greg over here!" being shouted in his ear from every direction, Jennings admired the women for their determination. He said yes.

That's how it started. Jennings became a spokesman for NAMI.

And Habitat for Humanity.

And then started his foundation.

He endorses 23 bowling and entertainment centers, 13 Ale Houses, A