Hall of Fame defensive back Ronnie Lott urged supporters Sunday to keep pressuring NFL owners in a last-ditch effort to stop the Raiders from moving to Las Vegas.

“When you come out of the tunnel in this community — and you guys know this — everybody understands what that feels like,” Lott told about 100 fans gathered at the Oakland Airport Hilton hotel to protest against relocation.

“Everybody in here understands that’s a feeling inside, you can’t pay for that. I want you guys to know when I think about the feeling inside of what you guys are doing, it is the utmost respect.”

Lott, the face of a private investment proposal to build a $1.3 billion stadium at the current Coliseum site, spoke for only two minutes.

He politely declined a reporter’s request to talk about the proposal backed by the Fortress Investment Group of New York that has yet to gain traction from the NFL committees studying the Raiders’ situation. Lott, who starred for the 49ers and Raiders before becoming a Bay Area investor and entrepreneur, created the Oakland City Pro Football Group with former NFL quarterback Rodney Peete.

Lott’s plan that calls for a mixed-use development project that would help recoup the investment is a counter-proposal to one the Raiders are pursuing in Las Vegas.