Washington Redskins' owner Dan Snyder is adamant that he will not be changing the nickname of his professional football team because, in his mind, the name is a "badge of honor" and not a racial slur. 

This ad that will be aired during the NBA Finals is strong proof that the Native community disagrees with Mr. Snyder's sentiments.

The ad was created by the National Congress of American Indians (and payed for by the Yocha Dehe Wintun Nation of Northern California) and is a clear message in the constant back-and-forth battle for public opinion that they do not appreciate the word "Redskins" and they will not put up with it anymore.

This same ad was originally rejected by the NFL as a Super Bowl commercial but will appear in seven major U.S. markets during halftime of tonight's Game 3 between the Miami Heat and the San Antonio Spurs.

Well played.