My goodness, I've never seen anything like it. Absolute fire on the mic from the best basketball player on the planet.

I would like to announce LeBron James as the new "King of all Media". This 4BarsFriday video just took a dump all over the music industry. Jay-Z, Shady, Rick Ross, Kanye, Drake...you clowns better just step back. DJ Bron is coming for y'all.

What's next for this guy? 

Radio? Is Stern retiring any time soon? 
TV? Forget Fallon to take over the Tonight Show. LeBron needs that gig.
Movies? Space Jam 2?...er..wait a second...