In 2013 the Kansas City Royals slogan for the season was "Come To Play". The Royals marketing team recently revealed their slogan for 2014, "Be Royal", along with this awesome new billboard.
It's a cool image for a cool up-and-coming team.
Spring training is right around the corner and the Royals will be looking to build off their third place finish in the American League Central division (86-76). Any team in a division with the current Detroit Tigers will have a tough time winning the division, but I expect the Royals will be in the wildcard mix right down to the wire. It could be a playoff year for the city of Kansas City.
BTW...this billboard is cool, but all the Royals really need to do is give us more George Brett (and less Lorde)
Warning: Offensive Language
Never gets old.