A Fox Sports 1 ad has been spotted around New York City subways, reminding New Yorkers of the decades of mediocrity that has surrounded their beloved franchise the last couple decades.
New York City subway riders late Monday and early Tuesday saw the word “HOPELESS” plastered on the side of some subway cars, between pictures of the Knicks’players, with an FS1 logo to the side, part of a campaign asking fans to “pick a side.”
Even the interior has been donned with the Knicks’ orange and blue branded this “Pick A Side” on the actual sitting portion while the back branded Joakim Noah’s jersey and quotes like “sit here if you’re hopeless,” “nothing will change until Dolan sells the team,” and the killer of all “the high point of the last 25 years was the movie Eddie.” Not even Whoopi likes that line.
The "hopeless" side of the train includes photos of Joakim Noah and Tim Hardaway Jr. The former is widely considered a bust at four years, $72 million, while the latter's four-year, $71 million deal this offseason raised questions and red flags.
On the shuttle that runs between grand central and Times Square lmao pic.twitter.com/iWMrHJijU7
— Jared (@JMintzHoops) October 2, 2017
— Mike G (@mgilliga) October 3, 2017
— Jeff Eisenband (@JeffEisenband) October 3, 2017
But the ad wrap, which was installed on Monday, wasn't all negative — the other side of the car featured "hopeful" along with a picture of star Kristaps Porzingis.
There are two sides to FS1's ad campaign. The slogan is "Pick a Side." pic.twitter.com/xGqdenCnpb
— Stefan Bondy (@SBondyNYDN) October 3, 2017
The Knicks were not aware of the campaign, ESPN reported. It is reportedly being taken down.
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